Tag Archives: resorts

Wellness Hotels And Resorts – Adding A New Dimension To Life Style! By: Ram Gupta


Below is an interesting article about wellness hotels and resorts! As you might know, from reading my blog, my intention has long been to create an international wellness center/resort/learning center.  I have spent many years on research and attempting to find business partners and funders. Perhaps now it will happen:)

Katelon T Jeffereys

Seattle Life Coach


Wellness Hotels And Resorts – Adding A New Dimension To Life Style!

 By: Ram Gupta

     “Hospitality is an ever evolving industry. It caters to needs and desires of its users. As these desires keep changing with the ever evolving life style, the hospitality product offer makes micro adjustments to address these fresh demands. They say wealth gives birth to desire, how true it is. As people get more spendable income, we see new demand generation in almost all areas of our daily life

     We saw the introduction of health concept in city hotels in early seventies when the luxury hotels embraced something called a health club. Those days it consisted of only a gym, steam and sauna rooms. Good health clubs also had a few body massage rooms. The demand for a beauty parlor followed soon. No one wanted to step out of the health club without a proper facial or hair do. This made the beginning of a new era for hospitality industry – the wellness age. Those who recognized it as an opportunity exploited it to remain competitive.

      Today, after four decades, things are different. The concept of health club has undergone a drastic change. It is now one of the key revenue generators for luxury hotels. Things are very specialized. No more just a gym and massages, now they offer a whole range of products, treatments and therapies and services for holistic wellness. There are specialists offering counseling on diet, nutrition, weight loss, slimming, fitness, beauty, body care and general well-being. The underlying philosophy being to help the guests remain healthier.

      The demand for wellness travel has given the hospitality industry a new niche, the wellness hotels or a resort. A well planned wellness resort in an attractive resort location offers all the luxuries of a resort hotel. In addition, it offers a well equipped Wellness product. The facilities in these resorts vary but generally include a range of restaurants or food outlets, bars and clubs, business facilities, meetings and conferencing, entertainment and indoor and outdoor sports. The main emphasis in these resorts is the wellness center.

      A luxury wellness center will include a well equipped and fitted gym with personal counselors and trainers, a range of body baths, steam, sauna, solar therapy and so on. Wellness hotels located in an area with natural springs even offer natural spring water soaks, dips or baths, a number of swimming pools, different types of body and massage therapies, yoga, aroma and color therapy, skin treatment therapies, beauty treatments and the list is ever-increasing. Needless to say that the hotel employs specialists in all areas to counsel and physically render various therapies to the guests and residents

      Some wellness resorts, with enough landscape offer their own gated jogging tracks within the resort. Wellness resorts offer enough outdoor activity to its residents. They have tennis courts and badminton courts on the premises. Alternatively they have arrangements with a local club for use of facilities by its residents.

      The resort management does everything to ensure that the resident spends minimum time in the room by offering a range of wellness, leisure and entertainment activities and facilities in the resort. The food menu in the restaurants offers a wellness food section offering a range of organic and nutritional selections. One can find a choice of diet and health dishes even on the buffet spreads. A special feature in some wellness food menus is that they also mention the nutritional values of the dish, including the calories. There is enough evening activity in a wellness resort to keep the residents occupied before retiring to bed.

      A wellness hotel or resort could be anywhere or in any location. However those located in well-known vacation spots or resort location are more successful than the city center ones. The wellness hotels located in resort locations like a hill resort, ski resort or a beach resort offer the opportunity to combine vacation with wellness. Of late, it is observed that big corporations also patronize wellness resorts as their meetings and conference venues, combining business with wellness.

      Branding of a wellness hotel or resort plays an important role in its success and within the hotel, the branding of the wellness product is absolutely crucial. It must be ensured that the brand has strong market presence and backing of an even stronger brand ambassador. In recent years the industry has witnessed launch of a number of highly successful brands, some belonging to large hotel chains and some to stand-alone hotels.

      The most important aspect of a wellness hotel or resort is its initial conceptualization and planning. This is the most complex exercise. One can not simply have a hotel and add to it a state of the art health club. Wellness hotels need an in-depth study and research on needs and demands of its potential guests, the competition with in the area and how to ensure that the resort remains competitive for at least the next four to five years. While Big hotel chain have their own in-house wellness facility planners, the independent investor will be well advised to retain a professional consultant to create a unique and competitive product. It pays back in the long run.

      A good wellness resort with attractive activities give room for one complaint – why the sun rises so late and the night comes so soon? One is so busy the whole day that the day never seemed to have come in the first instance. Wellness resorts, on one hand define your life style, and, on the other they offer a perfect opportunity to fuse your holidays with your well-being. Live healthy for you only live once!”

      You are free to publish this article without any change in the content electronically, in print, in your e-book, or on your web site, free of charge, as long as the author resource details are included.

      Author Resource: Ram Gupta is a management professional with specialization in hospitality, real estate, product and e-marketing. He has over four decades of experience in Asia, Far East, Middle East and Europe. Currently he is an independent consultant in the Industry. His web site can be viewed at   http://www.bcgglobal.com 




Would you like to be part of creating a new Wholeness and Wellness paradigm …and add value for yourself while supporting the environment and humanity?



If so…read on and perhaps choose to help create a new International Wellness Center resort and village…

     I am committed to creating a new type of Wellness Center and resort, one that strives to be a worldwide model for bridging class, race, gender, business, spiritual and environmental concerns.  This will be a Wellness Center that models wellness in every aspect of it’s operation and design, from how we treat our employees; what materials we use to build, design with and even use for cleaning; how we truly support and collaborate with the local community and other businesses and institutions; to filling our center 12 months out of the year vs. the normal seasonal status of most resorts.  The foundation of this destination wellness resort is a commitment to change the face of how we do business and how we honor humanity, community, the environment and ourselves.  This center is based on Wholeness,oneness…within ourselves, our families, our community, our environment, the world and especially with the Divine. 

     Through my 31 years as an educator, therapist, trainer and coach, I have heard businesses lament the lack of results from training.  I have seen the lack of wellness in how many resorts are built and managed.  I have seen the narrow focus of many centers.  My Wellness Center resort will be a new model for providing a center that speaks to the educational needs of businesses, families, youth and individuals; that offers onsite/offsite/online trainings to support the follow through necessary to obtain lasting change and results. This will be a Wellness Center that focuses on family, community, business, and environmental wellness as well as individual wellness.  This will be a Wellness Center that helps lead individuals through the quickening pace of change with compassion, integrity, and professionalism, helping to foster a sense of unity, intimacy and belonging that will nurture the foundation for peace and international understanding so needed in our world.  The Internet has expanded our ability to connect with each other but has it really expanded intimacy in our lives?  I hear the cry for us to truly connect with one another.  It is time for us to deeply align with the truth that we are co-creators with God, and we have this Divine power that flows through us.  It is time for us to accept this responsibility, become aware of how we do create what happens on this planet. And lastly, it is time to harness and focus this power to create health and harmony in our bodies, our families and the world. I desire to create a sacred space that nourishes this understanding, and provides a safe place for people to come and grow into this power and divinity so they can take it back into their lives and together, we can transform this planet.

Vision:       To be THE premier center for wellness, wholeness, education,  
                 sustainability, recreation and renewal. 

                  To inspire individuals to rediscover wonder, joy and deep connection with  
                  their divinity.

Objective:    Model a new business paradigm.

                   Heal/nurture businesses and individuals undergoing change.

                  Strengthen connection to the local community.

                  Steward the earth.

                  Offer a complete package of progressive trainings and classes to
                  business,individual,family and youth clients, onsite, off-site, online and
                  through personal coaching.

                  Align non-profit as well as for profit components.

                   Design and build using appropriate technology and use all environmentally
                  supportive products.

                  Empower individuals to re-discover their oneness with all.

      This Wellness Center will succeed because of it’s visionary design; integration of offerings for individuals and businesses; unique commitment to the use of appropriate technology and green building in a resort; broad appeal to a wider audience; opportunity for business and educational research and community involvement; integration of alternative and main stream health models; full year occupancy rates; modeling a new business paradigm; organic gardens and perhaps even winery; opportunities for home ownership in a pioneering sustainable community; opportunities for extending Wellness Center branches worldwide.

Care to join me?…                                  Katelon T. Jeffereys / 206-763-9880

Katelon T. Jeffereys

Seattle Life Coach